Inhouse product
Pur Oud reveals the quintessence of an extraordinary essence of oud assam, selected in Bangladesh by Jacques Cavallier Belletrud and now exclusive to Louis Vuitton. To exalt this veritable treasure, the Master Perfumer concentrated it to the extreme in a radically minimalist composition: melted into a cocoon of two luminous soft white musks, oud powerfully emanates woody notes of rare depth. Shimmering with animalic, amber and spicy nuances, the "black gold" of perfumery expresses its absolute beauty.